Our Mission
Welcome
I am so glad you are here.
For a long time, I tried on many identities – shaped by the world and by my own striving. But one day, while standing in the Louvre in Paris, surrounded by portraits of kings and queens, something shifted. I realized I belonged to a Kingdom far greater than any on earth. In that moment, I began to see my true identity in Christ and the glorious future that awaits those who trust in Him.
His Favourite was born out of a desire to help other women discover this same truth: that the King of Kings calls us His own, and each of us is uniquely His Favourite.
This is a space to journey through the seasons of life – woven with stories, curated treasures, lifestyle delights, and meaningful moments – to help you begin living now as the future self you were always meant to be.
With love
Katherine
Our Charity Mission
To celebrate our In the Garden collection, we are proud to donate $1 from every hair bow purchase to New York’s Central Park. This initiative is our way of expressing gratitude to the city where His Favourite was born and to the park that we lovingly refer to as our garden city. Central Park reminds us of the beauty of beginnings and the garden where it all started.
Learn more about the Central Park Conservancy here.
Work with us
She moves with purpose. She embodies grace.
She walks confidently, never questioning who she is, because her identity is secure. She is royalty. Not because of what she does, but because of who her Father is – the King of Kings. She is chosen. She is called.
She is His Favourite.